Best Practices for Data Analytics in the Cloud

Chapter 7

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Modern business

Modern business runs off of having access to important information in order to make timely decisions. Having disparate datasets in siloed or sprawling environments can inhibit quick access to information, which is needed for business intelligence and advance analytics. It can create obstacles to making the right decisions not only for ongoing business, but also for the ability of an enterprise to be nimble in the future.

To interpret datasets for your business, you must have a fortified way to store and sift through the information. This process of data analytics results in what is commonly called “data intelligence,” the use of data to enhance various aspects of your business including to expand services, improve pricing and make investments. Having a predefined strategy for data use is essential before choosing your data repository option, since your strategy will shape the analytics solution. There’s a lot that will need to correspond. After all, data intelligence can’t enable the business without a strategy to analyze your data and a solution to get you there.

The Evolution of Data in the Workplace

The architecture of business has shifted to accommodate the growing importance of data, with data intelligence now taking a front seat. As your IT team leverages the cloud for innovative projects, it’s paramount to consider the current role of data in your business and what role you’d like it to play in the future. The answers to these questions will help to delineate how and where to store datasets, how and when to analyze it, and how and when to use the information from those datasets.

“The number one role of data in business is better targeting. Companies are determined to spend as few advertising dollars as possible for maximum effect. This is why they are gathering data on their existing activities, making changes, and then looking at the data again to discover what they have to do.”

– Carl Mazzanti: Founder and CEO, AJ Agrawal

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