Episode 12: Tech-Powered Agriculture
As our guest, Brad Fruth, Information Systems Manager at Beck’s Hybrids, points out in this episode of Status Go, there is no longer a delineation between digital agriculture and agriculture. Agricultural organizations, large and small, are technologically advanced, data driven, digital forward companies; in fact, they must be in order to remain competitive in the industry. Brad sits down with host, Jeff Ton, to talk about the growth of Beck’s Hybrids and the prominent role technology has played in that development. Additionally, Brad tells us about Beck’s long standing, value-driven customer focus and how they plan to maintain their competitive edge through continuous innovation.
As Information Systems Manager at Beck’s Hybrids, Brad Fruth works vigorously to deliver value to the American farmer. For more than 14 years, Brad has dedicated his days (and nights) to delivering the successful convergence of IT, data, and precision agriculture. As a passionate advocate for agricultural, Brad is actively engaged in initiatives throughout the state of Indiana. He sees increased access to rural broadband and focused collaboration across various sectors as key initiatives to bridging the gap between technology and agriculture. Brad currently serves as the Food and Agriculture Sector Chief for Indiana Infragard and resides on his family hog farm in Miami County, Indiana.
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