To flourish in the digital age, business must be focused, maniacally focused, on the experience, the customer experience, the employee experience, the user experience, the partner experience, and even the prospect experience. It requires a shift of mindset. We must be able to put ourselves in the shoes of the persons interacting with our organization, no matter their perspective. Author Charles Araujo is leading the charge into the Digital Experience. In our conversation, Charlie takes us through the Digital Experience Value Engine, the Experience Technology (ExTech) Landscape, and describes a new executive focus called the Digital Experience Officer (DXO).