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The Golden Rule of Customer Service

Joe Webb is the founding partner of The SERO Group, a virtual DBA service provider focused on SQL Server. Listen in as Joe takes us on his journey of 25 years in business and his focus on customer service. Along the way, we also talk about his experience hiking over 700 miles of the Appalachian Trail and the leadership insights the hike revealed to him. Joe also leaves us with a nugget of wisdom as a call to action, something all of us could use no matter where we are on our own journeys.

As a managing partner with The SERO Group, Joe Webb is responsible for ensuring our customers receive the highest level of database expertise and service. He sets direction for the organization, oversees the financial performance, brings new solutions to market, and develops new customer and stakeholder relationships.

Over his 25-year database career, Joe has been an eight-time recipient of the prestigious Microsoft Most Valuable Professional (MVP) Award for sharing his knowledge and experiences with the SQL Server community. He has authored or co-authored of 4 books, including SQL Server Deep Dives Vol 1 and Vol 2, and served as conference Chair for the first SQLSaturday Nashville. Joe has spoken at over 100 technical conferences in 5 countries across two continents.

Joe served for eight years on the Board of Directors for the global Professional Association for SQL Server, including as the Executive Vice President of Finance where he was responsible for developing and implementing proper financial policies and procedures, coordinating the development of annual capital and expense budgets, and evaluating and fostering partnership opportunities.

Joe earned a Bachelor of Science in Electrical Engineering and a Masters of Business Administration, both from Auburn University. He first began working with SQL Server 6.5 in 1996, and continues to hone his craft today.