Episode 21: The Illusion of Privacy

Norman Guadagno, SVP of Marketing at Carbonite, begins our episode this week with the acknowledgement that, “we live in the most complex and confusing world ever.  And if you’re a technologist or a marketer, or if you happen to be both, it is truly the most complex universe imaginable.” Norman’s answer to this complexity is creating a differentiated connection with the customer revolving around simplification.

Never has the intersection of IT and Marketing been more evident than when it comes to the passion and focus on the needs of the customer and behind every customer experience is a whole lot of data. Listen now as Alicia Gaba, Intervision’s VP of Marketing talks with Norman about the new pressures surrounding data collection and protection, advancing the relationship between marketing and IT, and creating increased awareness around customer needs throughout the organization.  As Norman asserts, “There is no function in the organization that should not have a view on the customer and should not attempt to piece together the customer as a real individual.”

Norman Guadagno hones in on that unique place where company brand meets customer need and harnesses it in a way that adds value for customer and company alike. Together with the Marketing team, Norman drives brand strategy, product marketing and overall market awareness for Carbonite worldwide.

Before joining Carbonite, Norman was Senior Vice President of Marketing Strategy at the digital marketing agency Wire Stone, working with clients such as Microsoft, Boeing and Nike. Prior to Wire Stone, Guadagno held senior marketing roles at Microsoft and Oracle, as well as leading creative agencies. Guadagno began his career in the software industry focusing on user interaction.

Norman holds an M.A. in Psychology from Rice University and a B.A. in Psychology from the University of Rochester.

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