The Illusion of Privacy

Episode 21: The Illusion of Privacy
Never has the intersection of IT and Marketing been more evident than when it comes to the passion and focus on the needs of the customer and behind every customer experience is a whole lot of data. Listen now as Alicia Gaba, Intervision’s VP of Marketing talks with Norman about the new pressures surrounding data collection and protection, advancing the relationship between marketing and IT, and creating increased awareness around customer needs throughout the organization. As Norman asserts, “There is no function in the organization that should not have a view on the customer and should not attempt to piece together the customer as a real individual.”
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Time Stamped Table of Contents
1:22 The Intersection between technology, data and marketing
2:28 Simple is the new sophisticated
5:58 A reliance on data
7:28 The new pressures of data protection
8:25 The New York Times article (Bryant Park facial recognition project): We Built an ‘Unbelievable’ (but Legal) Facial Recognition Machine.
12:38 Implicit consent and the needs of customers
19:25 The partnership between IT and Marketing
23:36 A view on the customer – a must for every role
25:56 Forging a strong partnership between IT and Marketing
Before joining Carbonite, Norman was Senior Vice President of Marketing Strategy at the digital marketing agency Wire Stone, working with clients such as Microsoft, Boeing and Nike. Prior to Wire Stone, Guadagno held senior marketing roles at Microsoft and Oracle, as well as leading creative agencies. Guadagno began his career in the software industry focusing on user interaction.
Norman holds an M.A. in Psychology from Rice University and a B.A. in Psychology from the University of Rochester.
The Technology Leader’s Guide to Digital Transformation
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