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The Pillars of Engagement

Jessica Carroll of Acuative joins host Jeff Ton for a discussion about engagement. What drives customer engagement? How does employee engagement relate to the customer experience? Jessica shares her thoughts on the three pillars of engagement the customer experience, the employee experience, and marketing. We also dive into digital transformation and how these three pillars are an essential part of driving transformation.

Ms. Carroll is the VP, Marketing, Client & Employee Engagement at Acuative, a white glove NaaS and Managed Services Provider. Prior to joining Acuative, she served as the VP of Customer Success at TenFour IT, founded jCX Strategies, an engagement consultancy service, and had a noteworthy tenure in a variety of senior IT Leadership positions at the United States Golf Association, culminating in her role as the Managing Director for Information Technology where she led the infrastructure, business resilience, security, operations, and development disciplines.

With over 30 years of experience in leadership roles in the technology industry, Ms. Carroll is a speaker on the topics of client engagement, team culture, and digital transformation, has been published in CIOInsight, BizTech, and the Institute for Digital Transformation.