With so many new announcements at 2021’s AWS re:Invent, it is difficult to summarize them all here with justice, so I thought it might be fun to offer a quick recap of my observations at the conference this year.

The modern Contact Center consists of four main features: telephone, chat apps, video calling, and customer data analytics.

A contact center is the hub of all the different communication channels and tools that customers use to interact with your service teams. The goal of a contact center is to create an agile and frictionless customer experience.

Machine learning and AI (artificial intelligence) have revolutionized UX (user experience) in a variety of ways across a multitude of industries. When leveraged correctly, these tools can help create a tailored and responsive sales or user process, enhancing user experience and increasing brand loyalty.