Creating a Phenomenal Customer Experience

SG EP116 Creating a phenomenal customer experience
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Mike Peck, President of Outside Source, a software development firm designing and developing connected, mobile web applications, lives at the intersection of brand strategy and technology, creating phenomenal customer experiences around connected products in the IoT space.  In this episode with Jeff Ton, Mike explains how he and his team drill down to the key components of an optimal customer experience and the four steps they employ to create fierce advocates of their products.