Mike Peck, President of Outside Source, a software development firm designing and developing connected, mobile web applications, lives at the intersection of brand strategy and technology, creating phenomenal customer experiences around connected products in the IoT space.  In this episode with Jeff Ton, Mike explains how he and his team drill down to the key components of an optimal customer experience and the four steps they employ to create fierce advocates of their products.

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Mike Peck is the president of Outside Source, a software development firm specializing in apps, integrations and strategy for connected products in the Internet of Things space.

After 30+ years’ experience working at the intersection between brand strategy and emerging technology, Mike learned what it takes to strengthen brands in a changing digital environment to help them avoid erosion.