I think we’ve all heard the phrase “data is the new oil” or “data is the new gold,” because of the sheer power and possibility it holds. However, all of that opportunity really lives inside the concept of truly understanding our customer and their behavior; boiling it down even further, truly understanding humans. Our guests today, Amy Brown, CEO of Authentix and Michael Armstrong, VP of Product Innovation at Authentix, are on a mission to help humans understand humans. Amy and Michael sit down with Jeff Ton to explain how they are setting the new standard for humanizing customer interaction data at scale by going beyond sentiment data, beyond beautiful charts and graphs and creating impactful, actionable insights. In this episode, they’ll also lift the veil on AI and ML, discussing exactly what it is and isn’t.