Optimizing the Customer Experience: The Role of IT

Episode 26: Optimizing The Customer Experience: The Role of IT
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Spotify | RSS
Time Stamped Table of Contents
1:44 Ali’s journey with customer loyalty
5:33 The evolution of the customer experience
7:25 The connection between IT and brand loyalty
10:24 Getting involved in the customer experience conversation
13:21 IT and creativity
14:35 The importance of making people feel seen, heard and valued
18:01 Branding within an IT organization
20:45 Measurement: Defining metrics
23:05 Where to begin: Assessment
24:45 Profitability around cultivating customer loyalty
29:34 The value of IT in the overall customer experience
continents to develop innovative systems for retention and growth.
From Fortune 500 to pre-revenue start-ups, in the Intimates industry and far beyond, Ali has spent 20 years refining her craft. Ali first cut her teeth in the world of customer experience after graduating from Wharton Business School and joining The New York Times Company’s corporate planning group. She also had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network before embarking on a journey as an award-winning entrepreneur. Now, Ali works with clients worldwide to incorporate her innovative customer experience strategies through her company Your Iconic Brand while also teaching Entrepreneurship and Innovation at Purdue University.
The Technology Leader’s Guide to Digital Transformation
Subscribe on Apple Podcasts
Podcast: Play in new window | Download
Subscribe: Google Podcasts | Spotify | Email | RSS