Machine learning and AI (artificial intelligence) have revolutionized UX (user experience) in a variety of ways across a multitude of industries. When leveraged correctly, these tools can help create a tailored and responsive sales or user process, enhancing user experience and increasing brand loyalty.

When the COVID-19 crisis hit, people were forced home, hospitals were quickly overwhelmed, and the economy dissolved into a recession. As companies are working hard to support their employees, serve their clients and survive, IT leaders are in the forefront now more than ever.

Traditional norms were no doubt disrupted in 2020, which makes 2021 predictions a big question mark of how things will evolve. As we reflect on lessons learned from 2020, one commonality among those we saw thrive is that being prepared for the uncertain means pivoting your company toward a stance that emphasizes agility, speed and security.

Warren Lenard, CIO of Byrider, sits down with Jeff Ton to take a deep dive into the six areas of focus he believes are key for CIOs as they enter into a new role and develop their 90 day plan.

To find out more about how InterVision’s machine learning and predictive analytics helped Lattice identify their customers, we reached out to the Senior Director of Corporate Marketing at Lattice for an interview.

InterVision’s analysis revealed that “parking” was one of the most mentioned issues in the survey comments. These insights have allowed the baseball team to proactively prepare for next year’s season. The River Cats’ renewal rate in 2018 was 9% higher than in 2017, and the team attributes some of that improvement to understanding the fans a little better.

By turning such complex data into simplified visualizations and actionable insights, The Shop was able better understand the “why” and “how” behind the way pilot users interacted with their product, and what they could do to improve the experience.